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Book Marketing in a Virtual World
The pandemic has changed the book marketing landscape drastically, as book events and conferences have all gone virtual. Amidst all the noise, how can you make your book stand out of the crowd? This panel will feature practical tips on virtual events, how to partner with your press to raise your book's profile, how to plan out your publicity campaign if you have a forthcoming book, and strategies for pitching op-eds.

Moderator: Michael Roux, Marketing & Sales Manager, University of Illinois Press

Karen Flynn is an Associate Professor in the Department of Gender and Women’s Studies and the Department of African-American Studies , at the University of Illinois at Urbana-Champaign, and author of "Moving Beyond Borders: A History of Black Canadian and Caribbean Women in the Diaspora"(University of Toronto Press, 2011).

Tyrone McKinley Freeman is Assistant Professor of Philanthropic Studies at the Indiana University Lilly Family School of Philanthropy and author of "Madam C. J. Walker’s Gospel of Giving: Black Women’s Philanthropy during Jim Crow" (University of Illinois Press, 2020).

Cara A. Finnegan is a Professor in the Department of Communication at the University of Illinois at Urbana-Champaign, and sole author of three books, two of them published by the University of Illinois Press: "Making Photography Matter: A Viewer’s History from the Civil War to the Great Depression" (2015) and "Photographic Presidents: Making History from Daguerreotype to Digital" (2021).

Adrian Burgos, Jr., is Professor of History at the University of Illinois at Urbana-Champaign, and author of three books in U.S. Latino and Sports History, the most recent being "¡Pleibol! In the Barrios and the Big Leagues" (Smithsonian Scholarly Press, 2020), which he co-authored with Margaret Salazar-Porziothe.

Learn more about the Publishing Symposium here: https://www.press.uillinois.edu/about/spring21symposium/

*Captioning will be available for this event.

Apr 15, 2021 05:10 PM in Central Time (US and Canada)

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