Professor Carlos Torelli will discuss how a global crisis impacts the psychological responses of consumers in global markets and consider how organizations can overcome and address resulting consumer concerns and needs. He will review the psychology of consumers’ responses to threats associated with infectious diseases, as well as the cultural differences in reactions to safety concerns. Professor Torelli will also address questions from the participants.
“We’ve already seen some of the obvious effects on the market and on companies’ bottom lines, such as shortages and price gouging of hand sanitizer and disinfecting wipes, or the economic shock to the travel industry. What’s not so obvious, though, is the psychology of consumers’ responses to threats associated with infectious diseases and the cultural differences in reactions to safety concerns.” – Carlos Torelli